Peri Pakroo | Author, Coach

Peri Pakroo | Author, Coach

Peri Pakroo | Author, Coach

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market

Don’t be scared to target a niche

June 14, 2012By Peri
Don’t be scared to target a niche

Even though everyone says that you need to focus on a niche, it can be hard to accept this advice. In fact, it can be downright scary.

What it really means to “know your market”

April 11, 2012By Peri

Many folks confuse the term “market” with “customers” — but it’s more than that. Knowing about customers is important, but it’s not enough.

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