Description
Aligning digital strategy with broader goals is essential for all ventures, big and small. The Digital Strategy Roadmap Bundle outlines a systematic, realistic approach to plan online operations, along with practical tools to get the job done. It includes:
- PDF e-guide
- 7 interactive worksheets
- Booklet format for print
Who it’s for: Businesses, solopreneurs, nonprofits, community organizations, government agencies and any project seeking to maximize its digital presence.
Written by Peri Pakroo, award-winning author of The Small Business Start-Up Kit and other books published by Nolo Press, the Digital Strategy Roadmap was written with small ventures in mind, to help demystify digital strategy and offer practical, user-friendly guidance.
Most digital strategy resources focus on enterprise-level companies. But data and lessons gleaned from big business are of limited value for Main Street businesses with lean or nonexistent technology departments.
The e-guide and worksheets in this bundle will walk you through the key business and marketing foundations underlying digital strategy including:
- understanding and refining your business model
- defining audiences & the customer journey
- crafting messaging & brand
- identifying digital properties & presence
- setting up metrics, KPIs, conversion goals, landing pages and more.
If you’ve been stuck on your digital journey, this is the resource you need!