Aligning digital strategy with broader goals is essential for all ventures, big and small.
by Peri Pakroo, award-winning author of The Women’s Small Business Start-Up Kit and other books published by Nolo Press
P-Brain Media’s Digital Strategy Roadmap Bundle outlines a systematic approach for small businesses and nonprofits to plan their online operations, along with practical tools to get the job done. It includes:
- PDF e-guide
- 7 interactive worksheets
- Booklet format for print
Who it’s for: Businesses, solopreneurs, nonprofits, community organizations, government agencies and any project seeking to maximize its digital presence.
P-Brain developed the Digital Strategy Roadmap with small ventures in mind, to help demystify digital strategy and offer practical, user-friendly guidance.
Most digital strategy resources focus on enterprise-level companies. But data and lessons gleaned from big business are of limited value for Main Street businesses with lean or nonexistent technology departments.
P-Brain’s e-guide and worksheets walk you through the key business and marketing foundations underlying digital strategy including:
- understanding and refining your business model
- defining audiences & the customer journey
- crafting messaging & brand
- identifying digital properties & presence
- setting up metrics, KPIs, conversion goals, landing pages and more.
If you’ve been stuck on your digital journey, this is the resource you need.