Digital Strategy Roadmap
- Written with small ventures in mind, to help demystify digital strategy and offer practical, user-friendly guidance
- Align online & offline strategy
- Understand tools & platforms
- Develop a simple plan
Aligning digital strategy with broader goals is essential for all ventures, big and small. The Digital Strategy Roadmap Bundle outlines a systematic, realistic approach to plan online operations, along with practical tools to get the job done. It includes:
- PDF e-guide
- 7 interactive worksheets
- Booklet format for print
Who it’s for: Businesses, solopreneurs, nonprofits, community organizations, government agencies and any project seeking to maximize its digital presence.
Written by Peri Pakroo, award-winning author of The Small Business Start-Up Kit and other books published by Nolo Press, the Digital Strategy Roadmap was written with small ventures in mind, to help demystify digital strategy and offer practical, user-friendly guidance.
Most digital strategy resources focus on enterprise-level companies. But data and lessons gleaned from big business are of limited value for Main Street businesses with lean or nonexistent technology departments.
The e-guide and worksheets in this bundle walk you through the key business and marketing foundations underlying digital strategy including:
- understanding and refining your business model
- defining audiences & the customer journey
- crafting messaging & brand
- identifying digital properties & presence
- setting up metrics, KPIs, conversion goals, landing pages and more.
If you’ve been stuck on your digital journey, this is the resource you need!
Lawyer-y Standard Disclaimer Stuff
While I work hard to ensure my content reflects best business practices, nothing presented at or sold from PeriPakroo.com should be construed to be legal advice, accounting advice, or other professional advice. For professional advice applicable to your specific circumstances, you should consult with a lawyer, accountant or other professional licensed in your state.
Get directions for your digital journey with this essential guide!
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