Self-Employment Coaching

Want to start a venture, either for-profit or nonprofit, but not sure where to start?

Need help streamlining operations, systematizing your venture and positioning it to scale up?

Need an experienced advisor to bounce ideas off and help you problem-solve?

Feel overwhelmed or stuck by your swirling ideas and to-do lists?

I'd love to help!

If you're ready to book, jump below to get started.

I list upcoming workshops on my Facebook page.

Besides writing business books, I work with clients to help make plans and move them forward.

I’m experienced in helping folks — including individuals, businesses and nonprofit organizations — work through all sorts of issues that vex independent workers.

My coaching services can help you:

  • Clarify your goals, identify stumbling blocks — both internal and external — and figure out how best to get from A to B.
  • Develop systems to help streamline businesses and nonprofits of all sizes.
  • Fine-tune your planning process and help you find your own unique workflow.
  • Transition into self-employment — whether it’s planned in advance or a sudden necessity — in line with your values and vision.
  • Use simple organizational methods and tools to manage your work more effectively and profitably.

If you’re wondering how coaching works, I offer tips for business coaching clients in this blog post.

I’ll help you see the big picture, understand the details that matter (including annoying business/legal stuff), and take steps to get to where you want to be.


“I cannot say enough good things about my experience working with Peri! If you have questions concerning your business (big or small) or maybe just need a little objective perspective on your work, HIRE PERI.”

Nancy Zastudil
Curator & Arts Consultant, The Necessarian


“Peri does a lot of things well, but I especially think she balances a clarity and toughness with a deep understanding of how humans work best (and recognizes how best to leverage individuality). Also, she’s just really cool!”

Cristina Rogers
Program Director, La Esquinita


“Peri offered two or three solutions for managing our band within 30 minutes of our first meeting. We were able to implement her ideas immediately and streamline our processes (including booking, scheduling and even bookkeeping). Peri sees the big picture and small details in one fell swoop, tells it like it is without condescension, and demystifies the business side of being creative so we have more energy and time to make music!”

Teresa Esguerra
Drummer & Touring Musician


“One of the rarest gifts when it comes to providing value to founders and business owners is to break down the mechanics behind business models, finance & accounting, promotion, intellectual property etc. and few do it as well as Peri. I always walk away knowing more and being able to take more action than I did before, whether it’s a talk, workshop, training, consulting, or coaching.”

Joe Cardillo
Co-Founder, Coffee + Creatives

< No Systems | Optimal Systems >

I’ve always had a thing for breaking down processes.

I really enjoy helping untangle the following types of tasks/issues commonly faced by entrepreneurs, self-employed indies and nonprofit founders:

  • developing a business plan (or strategic plan, for nonprofits) and ongoing planning habits
  • clarifying a business model based on your unique goals and resources
  • understanding which legal structure to use (such as a sole proprietorship, partnership, LLC or corporation)
  • tackling bureaucratic start-up hurdles
  • marketing and promoting your venture on a budget
  • developing the online side of your business/nonprofit
  • implementing systems to grow your operation
  • using simple and effective technology to manage money, projects and time, and
  • growing your venture with contractors or employees.

Problem-solving. No judgments.
I help you do you.


I'm not just an entrepreneurship nerd.

I believe deeply in the importance of honoring the personal side of how you pursue self-employment.

I can help you work on issues that commonly plague independent workers (myself included), like isolation, doubt, fear and anxiety.

I’m not a mental health professional (though I can refer you), but I am very aware of how these human experiences play a big part in our decision-making and achievement. I can help you pinpoint areas that might be holding you back.


Hiring a coach is more than just getting advice; it's an investment in your plans and goals.

Hope to work with you!

Purchase and Schedule Coaching

Do you like discounts? Join my email list and get the inside scoop on great deals, workshops, freebies and more. Never spammy, always savory.

Below you’ll find a list of all the services I currently offer, including Premium Coaching Packages and Quick Coaching Intro Deals. You can also purchase gift certificates for coaching for your entrepreneurial family and friends. Coaching is done by phone, Zoom or Google Hangout. Fees are for individual clients; please contact me for group rates and nonprofit discounts, or any other questions.

Standard Coaching Hour

Hire me by the hour and we can work on whatever is most pressing, whether it’s goal-setting, building systems, or figuring out the 411 on self-employment and small business. We’ll meet by phone, Zoom or Google Hangout.

(Note you need to enter your time zone for the calendar to display.)

Premium Coaching Packages

The road to self-employment is never neat, linear or predictable. While you may get all the answers you need in a single session, I find it more effective to work with individual clients for a specified time period during which I can be responsive to the ongoing questions that arise. Below, you can choose from packages of 1, 3 or 6 months of weekly coaching.

Quick Coaching Intro Deals

Not sure if coaching would really help you? Wondering if my style is a good fit for your needs? I offer short-and-sweet (and value-priced) coaching deals — $30 Thursdays and $50 Fridays — to make it easy to give it a try.

Enter your time zone to access the calendar of available dates, and sign right up!

Header photo by Clarke Condé.