I’ve taken this pandemic as an opportunity to shift my purchasing power to the greater good. With that in mind, here are four actions you can take to help out small businesses this Small Business Saturday, Nov. 28.
Marketing
Free Friday Hangouts: Small Biz Check-In
To stay connected and moving forward with our self-employed gigs, I’m offering a free Zoom workshop on Fridays, at noon Mountain Time from now through May 5, 2020. Let’s hang out and share what we are going through and how we’re dealing.
Unepisode: Peri & Ruth’s Unconference Recap
The Unconference of educational and networking events serving Albuquerque’s creative workers is growing into a powerful model for how to engage, serve and support a robust creative community.
The Business of You: Danielle Vincent, Author of You-Nicorn
Outlaw Soaps co-founder Danielle Vincent has just written a new book, “You-Nicorn: 30 Days to Find Your Inner Unicorn and Live the Life You Love.” Peri talks with Danielle about forging her own path and her passion for targeted, data-driven marketing.
Biz, Branding, Beards: Big Wood Beard Combs Founder Kyle Malone
It’s a hairy world out there, and Kyle Malone has a comb for it. Kyle had been running his branding firm Kinfolk Branding when he had the idea for an heirloom-quality beard comb, and he ran with the idea. Peri and Eph Sharpe talk with Kyle about launching Big Wood Beard Co, learning about his audience, and where the beard trend is going.
Showing Up and Making It Happen: Burque Noir Founder Ebony Isis Booth
Peri and Eph have a fantastic chat with Ebony about how she created a showcase for Black performers in Albuquerque, and how she balances the many different identities — poet, organizer, marketing pro, auntie-mom, holder of the mic — that make her who she is.
New Year 2018 Coaching Special!
If you’ve been working on plans for the new year and could use advice from an experienced business author and coach, I’m here to help! Sign up for any premium coaching package at peripakroo.com/coaching and use code 2018FORTUNE for 40% off!
Don’t be scared to target a niche
Even though everyone says that you need to focus on a niche, it can be hard to accept this advice. In fact, it can be downright scary.
Tips from a successful Kickstarter campaign
Since so many folks are interested in Kickstarter, I decided to ask Alexandra Gjurasic to share her secrets to a successful campaign.
7 informative, brand-boosting alternatives to blogging
People are attracted to informative, quality content, and businesses that provide it gain a crucial competitive edge.