I’ve always loved this anecdote from the book The Art of Possibility (OK, it does have kind of a creepy colonialist vibe to it, but other than that it’s great):
A shoe factory sends two marketing scouts to a region of Africa to study the prospects for expanding business.
One sends back a telegram saying, “SITUATION HOPELESS STOP NO ONE WEARS SHOES.”
The other writes back triumphantly, “GLORIOUS BUSINESS OPPORTUNITY STOP THEY HAVE NO SHOES.”
Ah, the vision of an Entrepreneur! I love this too!