Sure, when drafting your marketing messages it makes sense to include appropriate buzzwords that not only will speak to your audience, but that accurately depict the product or service you’re selling. But empty, meaningless buzzwords aren’t likely to sway savvy consumers who have been relentlessly courted with promises of “free,” “best,” “green,” “exclusive” and the … Read More
One of the cashiers at my local cafe is the world’s most annoying upseller. She’s friendly, she’s competent, she’s efficient and fast — but I hate when I get her at the counter because I know she’s going to try to push stuff on me. “Are you sure you don’t want a pastry with that, … Read More
So the other night, Turtle and I went to see some awesome local musicians whom we just adore. We even got a sitter for the occasion so we both could go (these days it’s usually just one of us, while the other stays home with the kids). The bands were playing at a little restaurant/bar … Read More
Another year…another book! As January winds to a close I’m already facing some deadlines for a new Nolo book I’m working on (!) which will focus on how small- to medium-sized local businesses can build a strong brand. I want to write this book because I think far too much information that’s out there about … Read More
As with so much in my life these days, I am certain that scaling back expectations will be key to really enjoying these holidaze. It’s T minus 5 days to Christmas, my holiday to-do lists runneth over, and my elves bailed out on me at the last minute (so unreliable, those elves). We’re definitely not … Read More
I’ve written and said it before: I think one of the keys to success and happiness (whether self-employed or working a job) is to ride the waves of inspiration and energy when they come, and not to sweat it when they don’t. So that’s what I’ve been up to this past couple months: not sweating … Read More
My contribution to the genre? Meatloaf sushi. I first created this about 10 years ago and have been meaning to post a how-to for ages. So here you go; photos and instructions after the jump. You’re very welcome.
A quick(ish) overview of the Big Picture of the small biz start-up bureaucracy.
I had a truly wonderful time. Here are some pics.
If you’re in (or near) Albuquerque this Friday, pop over to The Kosmos (1715 5th St. NW) from 5 to 8pm for my book party! Yes, it’s been four months since The Women’s Small Business Start-Up Kit hit bookstore shelves but I wanted to wait until Fall to have a proper hoedown. If you can … Read More